RTR EP14 - The End of Season 1: What’s Changing in How Leaders Grow Their Reputation

The Revenue Through Reputation Show

In this final episode of Season 1 of Revenue Through Reputation, Brandon Lee discusses the rapid shifts happening in the world of leadership visibility. The changing landscape of B2B sales, content creation, and executive branding is being driven by economic pressures, artificial intelligence and generational changes. The shift is clear: businesses need to lean into human-to-human interactions and personal storytelling to drive trust and create business opportunities in a world full of noise.

🔹 The Shift to Human-to-Human Interactions

The landscape of leadership visibility is rapidly changing. With economic headwinds and AI tools becoming more prevalent, companies are shifting away from cold outreach and automation and embracing the human element of connection. Building authentic relationships and providing thought leadership (even without a “capital T”) has become the key to standing out and opening new opportunities.

🔹 AI is Here, But It's Not the Holy Grail

AI tools are advancing quickly, but Brandon points out that AI-driven cold outreach and content creation are still missing the human touch. Although AI can assist with efficiency and personalization, it can’t replicate the genuine, emotionally resonant content that grabs attention and builds real trust. As Brandon shares, “If it smells like AI, we move on.”

🔹 Why Everyone Should Be Investing in Thought Leadership

It’s not just executives anymore—everyone in the company should be encouraged to build their personal brand. 90% of companies are now investing in thought leadership for their teams through LinkedIn posts, YouTube videos, and even conference participation. “We’re all thought leaders,” Brandon says. “We all have unique experiences worth sharing.”

🔹 The ROI of Personal Branding and Visibility

People do business with people they trust. Personal visibility, whether through content, comments, or direct outreach, is essential for building that trust. As Brandon puts it, “The more visible you are, the more conversations you’ll have, and the more opportunities will come your way.” He also highlights the story of Chris Dunn, whose LinkedIn activity led to over $400K in new revenue.

🔹Building Reputation is More Important Than Ever

The path to greater success in business is through consistent and authentic content creation that reflects your unique journey. “When you share your experiences, you invite others into the conversation,” says Brandon. It’s not just about posting—it’s about building relationships and creating connection through your story.

As the business landscape continues to shift, personal visibility and reputation have become essential for leadership success. While AI tools and automation have their place, nothing replaces the human connection that truly builds trust and drives business growth. As Brandon shares, “You don’t need to be a ‘thought leader’ to share your experiences and start building your network. Everyone has unique stories that can resonate with others.”

To succeed in today’s fast-evolving market, leaders must show up, be authentic, and share their journey.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.

Chapters

1. Introduction: Wrapping Up Season 1 and Looking Ahead (00:00:00)

2. Key Themes from Season 1 of Revenue Through Reputation (00:02:58)

3. The Demand Gen Report and What It Means for B2B Leaders (00:05:43)

4. AI Tools: The Good, the Bad, and the Challenges in Lead Gen (00:08:58)

5. Economic Headwinds, AI, and Generational Shifts Impacting Outreach Strategies (00:12:43)

6. The Shift Back to Human-to-Human Relationships (00:16:13)

7. Investing in Thought Leadership for Everyone, Not Just Executives (00:20:43)

8. The Power of Personal Branding: Visibility Equals Opportunity (00:23:43)

9. Why Consistency and Authenticity Are Key to Building Reputation (00:28:43)

10. Chris Dunn’s Story: Leveraging LinkedIn for Revenue Growth (00:32:43)

11. Practical Tips for Building Your Reputation (00:36:43)

12. Season 2 Preview: What’s Coming Next for Revenue Through Reputation (00:40:43)