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Stop Chasing Ghosts: How to Bring Fresh Blood to Your RTO Store
Manage episode 484983649 series 3390181
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Finding new customers remains one of the biggest challenges for Rent-to-Own businesses. While many stores focus on reactivating inactive customers or working through paid-out lists, there's a powerful channel that's often overlooked: Facebook marketing.
Marketing expert Jeraud Norman joins host Pete Shau to reveal how Facebook's "interruption-based" marketing creates opportunities that Google's "intent-based" approach simply can't match. Instead of waiting for customers to search for your products, Facebook allows you to appear regularly in their feeds, creating awareness and staying top-of-mind for when they need your services.
"Facebook is basically like the radio, but with visuals," Jeraud explains, highlighting how this consistent presence trains potential customers to think of your business first. Through authentic video content featuring real team members, RTO businesses can create personal connections with prospects before they ever walk through the door. This "know, like, and trust" effect significantly increases conversion rates and puts you miles ahead of competitors.
The most surprising insight? You don't need professional equipment or polished scripts. In fact, authentic smartphone videos often outperform expensive, corporate-style productions. The focus should be on showing your real personality and creating genuine connections with potential customers. Minor blunders or imperfections actually make you more relatable and trustworthy.
Ready to bring fresh blood to your RTO business? Discover how Facebook marketing could transform your customer acquisition strategy and drive substantial growth for your store.
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Chapters
1. Episode Introduction and Topic Overview (00:00:00)
2. Facebook vs Google Marketing Approaches (00:03:28)
3. Creating Effective Video Content (00:07:23)
4. Overcoming Fear of Video Marketing (00:14:58)
5. Why Facebook Marketing Works (00:25:50)
6. Tracking Results and Measuring Success (00:35:30)
7. Final Thoughts and Contact Information (00:48:20)
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