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Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr
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In part two of this series, Rum Ekhtiar and Nina Steinberg-Scherr reflect on their many successful pitches and the collaborative process that helped them win major accounts while working together at Ruder Finn. They emphasize the importance of playing to team members' strengths—whether it’s assigning the best writers to writing tasks or the best budget managers to financials—while nurturing talent through mentorship and collaboration. Nina shares valuable insights on how understanding what drives and motivates both teams and clients can lead to stronger relationships and better results. They also discuss standout pitches for clients like Citi and MetLife, where they transformed small projects into multi-million-dollar initiatives by addressing clients' hidden needs and staying closely connected to their business challenges.
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