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Content provided by Ryan R. Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan R. Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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This is Why Your Marketing Funnel is Broken — And What to Do Instead
Manage episode 487764182 series 2181720
Content provided by Ryan R. Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan R. Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
The marketing funnel is dead, or at least it’s not what it used to be.
In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today.
Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bouncing between podcasts, LinkedIn posts, YouTube videos, and newsletters before they ever raise their hand.
These people aren’t in funnels, they’re in your marketing ecosystem – and I explain how these differ from funnels and why they’re better at booking calls, getting clients and retaining them.
📌 Jump In Here:
0:00 - Funnels and ecosystems
1:20 - Why the traditional thinking is dead
2:30 - “Slow marketing”
4:59 - What “the ecosystem” does
7:30 - What the buyer wants
8:07 - Last thoughts
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
200 episodes
Share
Manage episode 487764182 series 2181720
Content provided by Ryan R. Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan R. Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
The marketing funnel is dead, or at least it’s not what it used to be.
In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today.
Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bouncing between podcasts, LinkedIn posts, YouTube videos, and newsletters before they ever raise their hand.
These people aren’t in funnels, they’re in your marketing ecosystem – and I explain how these differ from funnels and why they’re better at booking calls, getting clients and retaining them.
📌 Jump In Here:
0:00 - Funnels and ecosystems
1:20 - Why the traditional thinking is dead
2:30 - “Slow marketing”
4:59 - What “the ecosystem” does
7:30 - What the buyer wants
8:07 - Last thoughts
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
200 episodes
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Similar to The Ryan Sullivan Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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Go offline with the Player FM app!
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