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Ep 193: The decision-maker? You might as well talk to the janitor
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There's a reason why the Deal Diagnosis X-Ray playbook doesn't talk about urgency or budget or who is the decision-maker.
Because if that's all you work with, you'll be perceived as just another provider, another commodity, and your positioning will be ruined.
But the DDXRay questions will help you create positioning and messaging that positions you as the expert and authority your buyer respects... and pays good money to, as well.
Get the Playbook here, no optin required:
https://salesfornicepeople.com/academy/deal-diagnosis-x-ray-playbook-free-download
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