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Sales vs. Account Management: Why Role Clarity Matters More Than Ever

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Manage episode 485659458 series 3030509
Content provided by The Sales Readiness Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Sales Readiness Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Sales Readiness Podcast, our host, Ray Makela, Managing Director of Talent Development at SBI, welcomes back Ethan Radoff, Partner at SBI, to unpack the nuances between sales and account management, and why getting it right matters more than ever. The conversation explores how today's complex customer journey demands clarity of the role, intentional segmentation, and tailored skill sets to drive results.Key Takeaways: • The traits and competencies that define top-performing salespeople vs. account managers. • How sales leaders can design org structures and success profiles that reflect today's customer expectations.• Why it’s increasingly unrealistic for one person to own the entire lead-to-renewal process.

  continue reading

106 episodes

Artwork
iconShare
 
Manage episode 485659458 series 3030509
Content provided by The Sales Readiness Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Sales Readiness Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Sales Readiness Podcast, our host, Ray Makela, Managing Director of Talent Development at SBI, welcomes back Ethan Radoff, Partner at SBI, to unpack the nuances between sales and account management, and why getting it right matters more than ever. The conversation explores how today's complex customer journey demands clarity of the role, intentional segmentation, and tailored skill sets to drive results.Key Takeaways: • The traits and competencies that define top-performing salespeople vs. account managers. • How sales leaders can design org structures and success profiles that reflect today's customer expectations.• Why it’s increasingly unrealistic for one person to own the entire lead-to-renewal process.

  continue reading

106 episodes

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