Building Authority and Growing a Business Through Podcast Guesting

The Same Day Podcast

Jessica Rhodes is the Founder of Interview Connections, a podcast booking agency that connects entrepreneurs with targeted audiences through guest appearances. Since starting the company in 2013, she and her team have booked over 30,000 interviews for more than 800 clients. Jessica is an expert in podcast guesting, helping business owners build authority, generate leads, and grow their businesses through strategic podcast appearances.

In this episode…

Many entrepreneurs struggle to stand out in crowded markets, even with innovative products or services. But what if there was a strategy to build credibility, generate leads, and foster meaningful connections — all through sharing your story?

According to Jessica Rhodes, a pioneer in podcast guesting and expert in leveraging interviews, podcasting is the perfect platform to establish authority and build trust with audiences. She highlights that guest appearances allow entrepreneurs to connect on a deeper level with listeners, who often spend 30-45 minutes engaged with their content. This extended exposure builds rapport and credibility in ways that short-form content simply can't. Over time, consistent podcast appearances help business owners generate leads, land speaking gigs, and even create unexpected networking opportunities.

In this episode of The Same Day Podcast, host Mat Zalk sits down with Jessica Rhodes, Founder of Interview Connections, to discuss how podcast guesting can grow a business and enhance authority. They explore the power of long-form content, the importance of committing to guesting as a long-term strategy, and how podcast appearances can lead to surprising opportunities like high-ticket sales and partnerships. Jessica also shares advice on leadership, delegation, and scaling a team for sustainable success.