Episode 107: Under the Influence

The Sapio Files

Advertisers once focused all their energy on commercials, print ads, and media. But today's consumers cannot be easily reached by these methods. Today, it is all about the influencers-- social media users and minor celebrities who have curated a following online. But what exactly is an influencer? Why do these people have so much power? How can the influencer culture change the way business is done across many fields? Join us as we dive into influencers and the way they're changing the world. We're giving you our takes on different types of influencers and some of our favorites this week!