496: From Zero to Market Leader – Bob Ansett’s Business Playbook

The Savvy Dentist

Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love.

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green we have Australian Business Royalty … Bob Ansett.

Bob Ansett is a renowned Australian entrepreneur, best known as the founder of Budget Rent a Car in Australia. Born in 1933, Bob grew up in a family deeply connected to business and innovation. He took Budget from a small operation in 1965 to a nationwide success, revolutionising the car rental industry in Australia through exceptional customer service and innovative marketing. His leadership and commitment to customer satisfaction made Budget a household name before he eventually stepped away from the company in the late 1980s.

Bob is the son of the legendary Australian aviation pioneer Sir Reginald Ansett, the founder of Ansett Airlines. Reginald built one of Australia's most iconic airline companies, which operated for over 65 years before ceasing operations in 2001. His entrepreneurial spirit and determination were key influences in Bob’s career, shaping his approach to business and leadership. Despite their shared passion for innovation, Bob carved out his own path, distinguishing himself in the car rental industry rather than following directly in his father’s footsteps.

Beyond his business achievements, Bob Ansett has been an influential figure in Australian corporate culture, advocating for strong customer service, ethical business practices, and employee empowerment. He has authored books on business and leadership and continues to inspire entrepreneurs with his insights on resilience and adaptation. His legacy, like his father’s, is one of pioneering spirit and a commitment to excellence in service and business.

• [02:53] - Starting his first business. The challenges, and the triumphs.
• [07:41] - Bob suggests that you NEVER say ‘no’ to a customer!
• [09:19] - The story and journey of one of Australia’s greatest airline companies. ANSETT AIRLINES.
• [11:21] - How your resilience can be your greatest business driver. NEVER give up. Never quit.
• [13:38] - When everyone around you thinks you're ‘nuts’... how to find the confidence and drive to push through.
• [22:05] - Innovate … then innovate again … then innovate some more …
• [26:56] - Navigating the tough times in business. Bob endured 4 separate recessionary periods. Success leaves clues …