Why the If/Then Strategy Is Your Secret Weapon For Better Business Outcomes

The Scalable Expert

Ever feel like your brain is spinning with too many ideas, options, or tech paths to choose from? That scattered, stuck feeling doesn’t mean you’re doing it wrong, it means it’s time for a better system.

In today’s episode, Tara Bryan talks about the If/Then Strategy - a powerful, practical tool you need in your business toolbox. Whether you’re planning a new offer, simplifying your tech stack, or just trying to clear the mental clutter, this simple logic model (especially when paired with an AI tool) will help you move forward faster and more confidently.

💡 Walk away with a practical method to simplify complexity, reduce decision paralysis, and get better outcomes, without overthinking or burning out.

🧠 What You’ll Learn:

• How to use the if/then strategy to organize ideas and plan with clarity
• Why AI tools like ChatGPT are the perfect partner for scenario planning
• A real behind-the-scenes example of simplifying a complex certification build
• How to reduce team misalignment and get to the best solution faster
• Why this process saves time, money, and mental energy

⏱️ Chapters:

00:00 – Intro: Why if/then is more than just an old primary school math concept

01:00 – Using an AI tool to simplify strategic thinking

02:30 – Mapping out scenarios with if/then logic

04:00 – The tech project: When too many options create chaos

05:15 – Different expert opinions = complexity overload

06:30 – Feeding your AI tool all the options to find the best path

07:30 – From overwhelm to clarity: Choosing the simplest solution

09:30 – Compressing weeks of planning into hours

10:45 – A final word: Clear minds take action

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About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

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2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call