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Costly Silence: The Real Reason Your Leads Aren’t Booking
Manage episode 475962598 series 3568802
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This week, Leisa isn’t just throwing shade—she’s launching a full solar eclipse on one of the most silent yet savage killers of med spa revenue: your phone. Yes. That glowing brick of missed opportunities, voicemail graveyards, and DMs abandoned like a dog in a Disney movie.
Let’s paint a horrifying picture, shall we? You drop ten grand on Instagram ads, six grand on serums, and another six figures on a laser. And then… your only front desk person is using the last surviving brain cell to triage six ringing lines. Meanwhile, leads are ghosted harder than your cousin Chad after that MLM pitch.
Leisa drops stats so sharp they need their own sharps container: 78% of leads vanish if you don’t reply within 15 minutes. That’s right. Fif. Teen. Minutes. If you’re not responding, you’re not running a business—you’re running a very expensive ghost tour of what could’ve been.
So what’s the cure for this communication coma? Leisa prescribes three doses of strategic brilliance:
- Designated Phone Killers – No, not literal murderers. Chill. These are trained humans with working thumbs and basic people skills who can book an appointment without getting overwhelmed by blinking lights.
- Answering Services – Not ideal, but better than your cousin Chad. Leisa walks you through how to make them actually work.
- Automation & Accountability – Because “someone should get to that eventually” is not a business plan, it’s a hostage negotiation with time.
Plus: lead buckets, five-minute rules, call reviews, protocol loops, and a polite but urgent reminder that texting is the new talking. Because if you’re calling people without warning, what are you? A monster?
This episode is the high-voltage defibrillator your front desk operations desperately need. So grab your headphones, press play, and let Leisa be the beautifully blunt voice in your ear, reminding you: you are your business’s sharpest tool. And if you’re not using that tool wisely, you’re just poking holes in your own wallet.
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