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Michael Morreale — The Power of Consistency in Digital Strategy for Artists and Organizations

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Manage episode 474921577 series 3641192
Content provided by Elizabeth Bowman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elizabeth Bowman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

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The digital landscape has transformed how artists connect with audiences, but what strategies actually work in today's crowded online space? Michael Morreale, digital content producer and arts consultant with experience spanning brands like CBC, Toronto Symphony Orchestra, and beyond, offers a refreshingly practical approach to arts marketing.
"Our job isn't to pitch stories to media outlets anymore. Our job is to tell our own story," Michael explains, cutting through the noise to what really matters. Drawing from his experience creating content that reached 16 million Canadians during Canada's sesquicentennial celebration, he shares actionable advice that works for organizations of any size.
The conversation explores how to build an effective digital strategy by first understanding your audience deeply. Michael reveals insights about audience research: "Look at your Google Analytics to see what people are searching to land on your website. Sometimes it's things like 'where do I find parking nearby?' This isn't what you may think of first when creating content, but if you're answering the questions your audience has, you'll develop that relationship."
Rather than chasing every social platform, Michael advocates for strategic focus, particularly highlighting LinkedIn's untapped potential for arts organizations. "LinkedIn has evolved beyond what we knew a few years ago," he notes, explaining how individual voices often outperform organizational accounts on the platform.
For artists struggling with content creation, the episode offers practical frameworks to simplify the process, including creating content categories and consistent posting schedules. Perhaps most valuable is Michael's closing advice: "There's no hack to solving these problems, but consistency is the best way to start." If you're looking to elevate your digital presence without getting overwhelmed, this conversation provides the roadmap you need.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!
Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.
Visit TheSceneRoom.com for more information.

  continue reading

Chapters

1. Meet Michael Morreale (00:00:00)

2. Evolution of Arts Marketing (00:02:01)

3. Effective Branding Campaigns (00:06:38)

4. Practical Tips for Arts Organizations (00:13:45)

5. Digital Strategy and Platform Selection (00:17:32)

6. AI's Role in Arts Marketing (00:23:09)

7. Creating Effective Promotional Content (00:25:06)

8. The Power of Consistency in Content Creation (00:30:22)

18 episodes

Artwork
iconShare
 
Manage episode 474921577 series 3641192
Content provided by Elizabeth Bowman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elizabeth Bowman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

The digital landscape has transformed how artists connect with audiences, but what strategies actually work in today's crowded online space? Michael Morreale, digital content producer and arts consultant with experience spanning brands like CBC, Toronto Symphony Orchestra, and beyond, offers a refreshingly practical approach to arts marketing.
"Our job isn't to pitch stories to media outlets anymore. Our job is to tell our own story," Michael explains, cutting through the noise to what really matters. Drawing from his experience creating content that reached 16 million Canadians during Canada's sesquicentennial celebration, he shares actionable advice that works for organizations of any size.
The conversation explores how to build an effective digital strategy by first understanding your audience deeply. Michael reveals insights about audience research: "Look at your Google Analytics to see what people are searching to land on your website. Sometimes it's things like 'where do I find parking nearby?' This isn't what you may think of first when creating content, but if you're answering the questions your audience has, you'll develop that relationship."
Rather than chasing every social platform, Michael advocates for strategic focus, particularly highlighting LinkedIn's untapped potential for arts organizations. "LinkedIn has evolved beyond what we knew a few years ago," he notes, explaining how individual voices often outperform organizational accounts on the platform.
For artists struggling with content creation, the episode offers practical frameworks to simplify the process, including creating content categories and consistent posting schedules. Perhaps most valuable is Michael's closing advice: "There's no hack to solving these problems, but consistency is the best way to start." If you're looking to elevate your digital presence without getting overwhelmed, this conversation provides the roadmap you need.

All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.

Don’t forget to subscribe, share the love, and leave us a review to show your support—it means a lot to us!
Don't hesitate to reach out to us with guest ideas, information you'd like covered, or any ideas you might have—the hope is for this to be a continuous resource and dialogue with our listeners.
Visit TheSceneRoom.com for more information.

  continue reading

Chapters

1. Meet Michael Morreale (00:00:00)

2. Evolution of Arts Marketing (00:02:01)

3. Effective Branding Campaigns (00:06:38)

4. Practical Tips for Arts Organizations (00:13:45)

5. Digital Strategy and Platform Selection (00:17:32)

6. AI's Role in Arts Marketing (00:23:09)

7. Creating Effective Promotional Content (00:25:06)

8. The Power of Consistency in Content Creation (00:30:22)

18 episodes

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