))
How to build a better B2B newsletter for scientific companies
Manage episode 491831938 series 3612848
Content provided by Joachim Eeckhout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joachim Eeckhout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Science Marketer Podcast, Anis Fahandej Sadi discusses the importance of newsletters in the biotech industry, sharing his journey from founding TLDR Biotech to exploring new content strategies. He emphasizes the need for newsletters to provide value beyond company announcements, the significance of audience engagement, and effective strategies for measuring success and ROI. Anis also highlights the evolving role of newsletters as a marketing tool in life sciences, advocating for a more personalized and content-rich approach.
Chapters
00:00 Who's Anis Fahandej-Sadi
02:59 Launching a newsletter on LinkedIn
08:47 Pivoting the content of a newsletter
09:39 The misconceptions about newsletters in B2B
15:49 Building newsletters as a service
19:36 The role of personal voice and segmentation in newsletters
22:05 The most important elements of a good newsletter
25:06 How to measure the success of your newsletter
🤝 To connect with Anis:
- TLDR Biotech: https://tldrbio.tech
- LinkedIn (https://www.linkedin.com/in/anisfsadi/)
🎤 To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
- Contact form (https://www.thesciencemarketer.com/contact/)
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/
12 episodes
Share
