The Messaging Hack to Attract Leads that Convert

The Science of Online Business Podcast

Hey there! I started a new live series on IG and am sharing the recording in this podcast!
In this episode, I'm diving into some powerful insights I shared with Stephanie, a business owner running a YouTube course. We took a deep look at her webinar funnel and uncovered some key strategies to help her connect better with cold audiences — people who are already actively looking for a solution like hers. If you're wondering how to boost conversions, highlight your unique process, and create a more engaging webinar experience, this episode is packed with actionable tips.

By the end, you'll know:
✅ How to position your webinar to attract high-intent buyers
✅ Why your cold audience messaging should focus on ROI, not convincing people they need YouTube
✅ How to leverage AI tools and workflow strategies to overcome common objections

Why Stephanie's Funnel Wasn't Converting as Well as It Could

Stephanie's course, YouTube for Business, is designed for established business owners who want to build an evergreen YouTube funnel that generates leads and sales — without spending hours glued to Instagram. Sounds awesome, right? So why wasn't her webinar converting as well as she'd hoped?

The big reason? Her webinar was spending too much time convincing people that YouTube is the right platform — but her cold audience already knew that. They were past the "why YouTube" stage and ready to hear why her system was the best way to make YouTube work for them.

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