Let's Get Visible! : Sapna Pieroux’s Secrets to Building Your Personal and Business Brand

The Secrets of Learning & Development

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S1:E8 - In this episode of Secrets of Learning and Development, hosts Julia and Valerie are joined by Sapna Pieroux, a leading expert in brand, and a multi-award-winning entrepreneur. Sapna shares her journey from a successful corporate career in media and marketing to today, where she now helps businesses and individuals build standout brands. Her shift started when she had children, and continued after recent personal challenges, including breast cancer, which gave her a new perspective and opportunities around personal brand.

Sapna introduces her VISION Process®, a method that guides clients to define their values, personality, and strategy before focusing on how they show up in the world. She discusses common brand-building mistakes, and explains how her approach helps clients build more impactful, long-lasting personal and company brands.

The conversation also touches on Sapna’s personal journey through breast cancer and how it has influenced her approach to work and life. She talks about how this experience led her to help women build personal brands that stand out in a crowded market. Sapna’s resilience and focus on empowering others offer valuable lessons for anyone looking to strengthen their professional identity.

Throughout the episode, Sapna highlights the importance of aligning what a brand does, says, and shows through her #DoSaySee model. Her insights provide a roadmap for listeners to build trusted brands that resonate with authenticity, purpose, and clarity.
Key Learnings

Build a strong foundation to give clarity on how you show up

Sapna emphasises the importance of establishing a brand's values, personality, and strategy before jumping into messaging, content, logos and colours. A solid strategic foundation ensures that the brand resonates with its target audience both in message and visuals, and stands the test of time.

What you #DoSaySee Matters!

Sapna’s #DoSaySee model stresses that a brand’s actions, messaging, and first impressions must be in harmony. This alignment is crucial for building trust and creating a consistent, genuine brand experience that engages customers and fosters long-term success.
Guest Information: Sapna Pieroux

https://www.linkedin.com/in/sapnapieroux/
https://www.innervisions-id.com/
Ready to Get Visible? - check your Visibility Score and get a FREE copy of my award-winning book, Let’s Get Visible! https://letsgetvisiblequiz.com/

Chapters

1. Let's Get Visible! : Sapna Pieroux’s Secrets to Building Your Personal and Business Brand (00:00:00)

2. Introduction to Sapna (00:02:16)

3. Transition from Corporate to Entrepreneurship (00:04:13)

4. Breast Cancer journey and its impact on branding (00:06:32)

5. Evolving from Business Branding to Personal Branding (00:09:33)

6. The Power of saying Yes! (00:11:49)

7. The importance of Strategy and branding (00:16:49)

8. The importance of personal branding (00:18:02)

9. Five Aspirational Brands (FABS) (00:25:40)

10. The key to the success of the Vision Process (00:29:45)

11. Do Say See model (00:38:56)

12. Visibility and Final Thoughts (00:44:04)