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Content provided by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Mastering the Art of SEO Sales with Steven Khanna - Episode 132
Manage episode 487838763 series 2937641
Content provided by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach.
We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.
We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy.
For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems!
Catch you next time!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
131 episodes
Share
Manage episode 487838763 series 2937641
Content provided by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach.
We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.
We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy.
For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems!
Catch you next time!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
131 episodes
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Similar to The SEO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
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