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Cracking the Code of Genius: How to Turn Your Brilliance into Profit with Shelby Long
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Episode 50 Description:
“As entrepreneurs, it takes a while to understand what we have to offer, and sometimes, we don't see it because we're in it.” —Shelby Long
Genius is the spark that ignites innovation and transforms the world. But how do you harness your own genius and turn it into a thriving business? In this episode, we uncover the secrets to monetizing your unique talents and ideas.
Shelby Long is a serial entrepreneur, business dynamics expert, and international bestselling author. With a background as a tenured professor of business communication Shelby brings a unique blend of academic expertise and real-world experience to her work. Known for her ability to distill complex information into actionable strategies, she specializes in helping thought leaders package and monetize their genius.
Tune in as Scott and Shelby share insights on identifying our unique "genius," building a thought leadership platform, developing an effective corporate culture through strategic communication, and the importance of goal-setting, habits, and surrounding yourself with the right people to achieve business success.
Connect with Scott:
As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners, entrepreneurs, and coaches “shatterproof” their businesses by implementing specific strategies for structure, growth, and protection.
Episode Highlights:
03:33 From Academia to Entrepreneurship
06:39 Defining a Thought Leader
11:05 Monetizing Genius
21:29 Building a Strong Corporate Culture
26:42 Be Willing to Pivot
Connect with Shelby:
Shelby Jo Long-Hammond is a highly experienced executive and senior vice president at the Strategic Advisor Board. She specializes in client management and is an expert in branding and positioning. Shelby works with some of the most influential brands in the world, helping to create a strong framework for small businesses.
A professional speaker, international speaking coach, and four-time international best-selling author, Shelby is a recognized expert in corporate communications. She works with prominent CEOs, professional athletes, and influencers in executive coaching and consulting to help companies amplify their influence in the marketplace with a comprehensive brand presence. In all of her businesses, she helps clients develop a comprehensive brand strategy for thought leadership.
Shelby is CEO of Business Dynamics and CEO of Rogue Publishing Partners, where she helps visionaries develop an infrastructure for their business and influence. Her particular method helps ingenious entrepreneurs position their ideas in the marketplace. Her bestselling book, I See Your Genius: Transform Your Idea into Income, is a valuable reference and guide for entrepreneurs.
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