4. What I Would Focus On If I Were Starting A New Boutique Today
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In this episode, Erica gets real about the six biggest things she’d do if she were starting her boutique from scratch today. From niching down to pricing with profit in mind, she shares hard-won lessons and mindset shifts that could’ve saved her time, money, and stress.
Whether you’re just launching or feeling stuck in year two—or ten—this episode will give you the clarity and direction you need to build a boutique that actually works for you.
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7 episodes