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The Black Friday / Cyber Monday Playbook for 2024 (#189)

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Manage episode 441746631 series 2908431
Content provided by Jim Huffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Huffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals.

TOPICS DISCUSSED IN TODAY’S EPISODE

  • The importance of black Friday and cyber monday
  • Should Your Business Compete?
  • Holiday Season strategies
  • Balancing discounts and margins
  • Maximizing customer engagement
  • Setting goals
  • Crafting Effective Offers
  • Understanding Ad Spend and CPMs
  • Scaling ad campaigns effectively
  • Ad creative strategies
  • Landing pages and websites
  • Understanding Ad Spend and CPMs
  • Post-Holiday Marketing Strategies

Resources:

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)

  continue reading

209 episodes

Artwork
iconShare
 
Manage episode 441746631 series 2908431
Content provided by Jim Huffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Huffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals.

TOPICS DISCUSSED IN TODAY’S EPISODE

  • The importance of black Friday and cyber monday
  • Should Your Business Compete?
  • Holiday Season strategies
  • Balancing discounts and margins
  • Maximizing customer engagement
  • Setting goals
  • Crafting Effective Offers
  • Understanding Ad Spend and CPMs
  • Scaling ad campaigns effectively
  • Ad creative strategies
  • Landing pages and websites
  • Understanding Ad Spend and CPMs
  • Post-Holiday Marketing Strategies

Resources:

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)

  continue reading

209 episodes

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