Sixtysomething-From Idea to Impact: Growing an Online Business After 60 (Part 2)

S2_Ep24

In this episode of Sixtysomething, Grace continues the conversation from her "Starting an Online Business Over 60" Episode (Season 2, Episode 7) with an action-oriented follow up that includes:

Practical steps for turning your business idea into real action and growth
How to clarify your audience and offer for maximum impact
Building visibility and connecting authentically with potential clients
Packaging your services and setting confident, value-based pricing
Simple, effective marketing strategies for beginners
Using AI as a personal assistant to save time and energy
Encouragement to take consistent, small steps toward your business goals

Tune in for actionable advice, mini action steps, and real-world encouragement to help you move from idea to impact!

She shares how to refine your idea, maintain momentum, and navigate the early challenges so you can create something meaningful, sustainable, and uniquely yours.

You’ll hear:

How to sharpen your idea so it stands out and feels exciting to work on
Ways to grow without getting buried in tech or “shoulds
Why your years of experience give you a powerful edge in today’s market

This episode is a clear, encouraging next step for turning an idea into real impact!

* * * * * * * * * * * * * * *

Hey Friends! It’s me, Grace! I just want to thank you for listening. I hope you’ll let me know what you think about the podcast and if any particular episodes resonate with you.

Listed just below here is my contact information and all of the social channels where you can find me, as well as the link to our Facebook Group.

Contact Info

Grace Taylor Segal

Email: [email protected]

Facebook: 60something Page

Instagram: @60somethingpod

Facebook Group: 60Something Pod

Sixtysomething Podcast Resources

Can be found in our Facebook Group (see above)

Credits

Sixtysomething Theme Song

Music & lyrics by Lizzy Sanford

Vocals by Lizzy Sanford

Guitar: Lizzy & Coco Sanford

To Leave a Review

On Apple Podcasts (Here are the steps on )

Open the Apple Podcasts app.
Search for the podcast you want to review.
Select the podcast show page (not an individual episode).
Scroll to the bottom of the page.
Click "Write a Review"

Or to leave a review on the Sixtysomething Podcast Website

Leave a Review Here

Thank you so much for taking the time to review the show!

Timestamps

In this episode of Sixtysomething, Grace follows up her "Starting an Online Business Over 60" Episode (Season 2, Episode 7) with an action-oriented follow up that includes:

00:00 – Introduction & Recap of Episode 7

01:52 – Narrowing your focus: Who do you help and what problem do you solve?

03:42 – Building visibility: Why showing up matters

06:08 – Where do clients actually come from?

08:02 – The importance of clarity in your business message

10:54 – Creating your one-sentence clarity statement

12:55 – Packaging your offer: How to make it clear and compelling

15:47 – Setting your price with confidence

17:27 – Letting people see the real you: Authentic visibility

19:34 – Your first clients are closer than you think

21:29 – Consistency and building trust

22:09 – Marketing basics: Clear, consistent communication

23:20 – Content strategy: Repurposing + repeating your message

26:30 – Ads and paid visibility: Start small

28:04 – Collaborations and free strategies to grow your audience

30:54 – Using AI as your business assistant

31:29 – Mindset shift: From courage to momentum

32:22 – Final encouragement: Take action and share your results

32:51 – Join the Facebook group and share your next step

33:23 – Leave a review on Apple Podcasts