Episode 225: How We Scaled Meta Ad Spend from $500/Day to $5K/Day

The Smart Marketer Podcast

Episode Title

How We Scaled Meta Ad Spend from $500/Day to $5K/Day

Episode Description

What does it really take to scale ad spend 10x—and still stay profitable? In this in-depth case study, Smart Marketer’s Pep Hufen shares how our agency helped Pretty Farm Girl grow fast using Advantage Plus campaigns, conversion-focused landing pages, and sharp backend tracking.

“Advertising is acceleration. We cannot fix a broken offer.” – Pep Hufen

If you want the full breakdown of creative structure, data-driven testing, and campaign strategy that got this brand a 7x ROAS, this episode is for you.

You Will Learn

• The exact ad account structure behind our 141-day scale-up

• Why creative isolation leads to better Meta results

• How backend metrics differ from Ads Manager—and why they matter more

• What to look for in your first 12-month customer value

• The key difference between high AOV and strong LTV offers

Links & Resources

• Smart Summer Sale – https://smartmarketer.com/2025-summer-sale

• AI Tools for Marketers – https://ai.smartmarketer.com

• Omnisend – https://smartmarketer.com/omnisend

• Pretty Farm Girl – https://prettyfarmgirl.com

Timestamps

00:02:41 – Intro to Pretty Farm Girl: Family-run brand and niche positioning 00:03:15 – Why they reached out: Growth plateau and creative needs 00:04:42 – “Advertising is acceleration” – Why offers matter most 00:05:18 – “You can’t fix a broken offer” – The foundation for scaling 00:06:05 – The real ROAS: Blended metrics and actual revenue 00:10:16 – The 141-day scaling journey: Spend breakdown and strategy 00:14:22 – Backend ROAS vs. Ads Manager: What we actually trust 00:17:22 – Structuring campaigns by product category 00:21:52 – Landing pages: What worked for Pretty Farm Girl 00:26:06 – Real testimonials and credibility boosters 00:30:47 – Crafting ad copy that resonates with intent

Call to Action

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