#56 - How Can Your Organisation Become Fundable and Findable with Kevin L. Brown, MIGHTY ALLY

The Social Impact Journal

In this conversation, Jack met with Kevin L. Brown, Founding Partner and CEO of Mighty Ally.
Kevin is a writer, a speaker, and CEO of the nonprofit hybrid Mighty Ally. He initially spent 15 years building private sector brands - from Apple to adidas, Formula One to fintech startups. And in his first four corporate gigs, Kevin helped each company scale towards acquisition, including one he co-founded. Then, a passion for the orphan crisis (his why) led to living in Uganda, followed by South Africa, Mauritius, and Malaysia. In 2017, he co-founded Mighty Ally — Uganda’s second-ever B Corp.
Kevin is an Acumen East Africa Fellow, plus an advisor for two grantmakers: Roddenberry Foundation and Greenwood Place. He served on the board of Impact Hub, won a Valiente Award at SXSW and a NEXT Award for Startup of the Year, was named an Executive Influencer by Billboard Magazine, and proudly sports a torn Achilles from the Ironman World Championship.
Three daughters from Uganda and China fuel his work to end poverty and injustice. Years ago, he and his high-school sweetheart wife sold their house, car, and everything they owned. And they set out as a nomadic family of five — with only a backpack and suitcase each — to live on every continent together by 2030.
The episode covered:
- The challenges faced by nonprofits, particularly the 'nonprofit starvation cycle.'
- The 'Fundable and Findable Framework,' emphasizing the importance of brand clarity and effective communication in fundraising.
- Kevin's insights on targeting donor groups, the role of AI tools in experimentation, and the significance of a well-designed website.
- Reflecting on Kevin's journey of writing his new book also reflects on the journey of writing his book, 'Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising.'
Connect with Kevin on Linkedin here: https://www.linkedin.com/in/kevinlbrown/
Learn more about his new book here: https://fundablefindable.org/
Chapters
00:00 From Private Sector to Social Impact
02:46 Understanding Nonprofit Challenges
06:08 The Fundable and Findable Framework
08:52 Communications and Clarity in Fundraising
11:47 Targeting Donor Groups Effectively
14:57 Experimentation and AI Tools in Nonprofits
17:53 The Journey of Writing 'Fundable and Findable'
20:53 Insights from the Book Launch at Skoll
24:04 Key Principles for Nonprofit Success
26:55 Crafting a Clear Mission Statement
30:04 The Importance of Your Website
33:14 Building a Budget-Friendly Website
35:48 Final Thoughts on Nonprofit Fundraising
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