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Pitching to Journalists: Strategies That Get Your Story Published
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In this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility.
From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing strategy.
Here’s what you’ll learn:
✅ The biggest mistakes businesses make with print ads, and how to fix them
✅ How to craft press releases that actually get published
✅ Why print still matters in a digital-first world
✅ How to blend print with social media for broader reach
✅ The right way to pitch your business story to journalists
If you're ready to increase brand awareness, get featured in the media, and attract new opportunities, this episode is a must-listen. 🎧
SHOW CHAPTERS
00:00 Welcome and Intro
00:25 Guest Introduction: Bobby Power
00:46 Bobby's Journey into Publishing
02:23 The Value of Print Media in a Digital World
03:29 Common Mistakes in Print Advertising
06:25 Crafting a Newsworthy Press Release
10:17 Leveraging Social Media for Press Coverage
11:59 Tips and Contact Information
14:06 Final Takeaways
Connect with Bobby:
LinkedIn
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.
Grab your copy now on Amazon!
Amazon UK
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Chapters
1. Welcome and Intro (00:00:00)
2. Guest Introduction: Bobby Power (00:00:25)
3. Bobby's Journey into Publishing (00:00:46)
4. The Value of Print Media in a Digital World (00:02:23)
5. Common Mistakes in Print Advertising (00:03:29)
6. Crafting a Newsworthy Press Release (00:06:25)
7. Leveraging Social Media for Press Coverage (00:10:17)
8. Tips and Contact Information (00:11:59)
9. Final Takeaways (00:14:06)
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