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Building a Multifaceted Career in Fitness and Podcasting w Future of Fitness Host, Eric Malzone
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In this episode, I chat with Eric Malzone about the multifaceted nature of his career in the fitness industry, his journey into podcasting, and the lessons learned along the way.
We discuss the importance of networking and how podcasting helps nurture your network. Eric shares insights on the art of improv in conversations, and the value of being present during interviews. He recommends committing to over 100 episodes and learning through the reps.
Of course, we also dive into the evolving fitness industry and the trends shaping the fitness landscape, including the rise of longevity and wellness. We also delve into the potential future of CrossFit and the significance of brand value in the fitness space.
Takeaways
- The ethos of networking is about giving back and sharing.
- Podcasting can be a way to stay connected with a diverse network.
- Career changes often come from an internal sense of timing.
- It's important to let go of things that no longer serve you.
- Podcasting offers opportunities for business development and strategic partnerships.
- The podcasting ecosystem is still maturing, with many problems to solve.
- Improv skills can enhance the flow of conversations in podcasting.
- Repetition and practice lead to greater confidence in interviews.
- Being present in conversations allows for unexpected insights.
- Every experience contributes to the overall journey of growth.
- Commit to a hundred episodes to truly learn and grow.
- Podcasting offers unique networking opportunities.
- Start before you're ready and embrace the journey.
- Building an email list is crucial for engagement.
- The fitness industry is undergoing a rebranding.
- Longevity and wellness are emerging trends in fitness.
- CrossFit's brand value is significant and needs strategic management.
- Don't be afraid to reach out to high-profile guests.
- The podcasting community thrives on collaboration.
- Fitness and health are becoming more personalized and democratized.
More from Eric:
Eric Malzone is a fitness industry thought leader and entrepreneur who has spent the last 15+ years at the intersection of fitness, technology, and business innovation.
After a decade in corporate America, Eric founded his first fitness business in 2008 with CrossFit Pacific Coast, followed by Lighthouse Fitness in 2015. Following the successful sale of his gyms in 2017, he transitioned from gym owner to industry analyst and advisor.
As host of the Future of Fitness podcast, Eric has conducted 850+ interviews with industry leaders ranging from personal trainers to Fortune 500 executives, establishing it as a top-rated B2B podcast for five consecutive years. The show has become essential listening for fitness and wellness industry professionals seeking to understand emerging trends in fitness technology, modern wellness, and health sciences. He also hosts Athletech Unscripted and Fitness Blitz Radio.
Eric is co-founder and CEO of The Podcast Collective, a specialized agency that accelerates business growth through strategic podcast media placement, audience development, and B2B podcast launches. His consultancy work spans major brands including F45, WRKOUT, Morpheus Labs, and The Brand X Method, as well as numerous SMBs across the fitness, health, and wellness sectors.
Known for his ability to "skate to where the puck is going," Eric helps industry leaders navigate the rapidly evolving landscape of fitness technology and consumer wellness trends.
www.podcastcollective.io
www.futureoffitness.co
https://www.linkedin.com/in/eric-malzone-8b452a3/
https://www.podcastcollective.io/
https://futureoffitness.co/
More from Jessica:
Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.
Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.
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