Private Equity + Franchising = "Big Money In Franchising" With Alicia Miller Of Emergent Growth Advisors The Society Pod podcast

Private Equity + Franchising = "Big Money in Franchising" with Alicia Miller of Emergent Growth Advisors

7M ago 31:07

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Alicia Miller literally wrote the book on Private Equity and franchising: Big Money in Franchising (linked below). We discuss the intersection of these two fields, the importance of unit level economics for franchisors, and the current trends in franchising.

Alicia shares insights from her book on preparing for private equity deals, the challenges faced by franchisors, and the significance of building a strong support network. The conversation highlights the evolving landscape of franchising and the opportunities that lie ahead for both franchisors and franchisees.

Takeaways:

- Alicia Miller emphasizes the importance of unit level economics for franchisors.

- Private equity firms prefer businesses with proven concepts and strong financials.

- The franchising industry is seeing increased interest from private equity investors.

- Franchisors should focus on building a solid support system for their franchisees.

- Networking and building a personal board of advisors is crucial for success in franchising.

- Research is a significant time investment but essential for informed decision-making.

- The franchising community is supportive and collaborative, offering valuable insights.

- Emerging brands need to be cautious about rapid growth without adequate support.

- Understanding the motivations of private equity investors can help franchisors prepare for deals.

- The future of franchising looks promising with ongoing private equity interest.

About Alicia:

Alicia Miller is Co-Founder and Managing Director of Emergent Growth Advisors. She is an active franchise investor and advises franchise brands and multi-unit operating groups on growth and transformation initiatives, as well as private capital firms and family offices active in the franchise sector. Emergent helps brands grow smart to achieve maximum value creation and provides strategic guidance to founders considering bringing in their first institutional capital. It is never too early to prepare, understand the landscape of players, or to build founder knowledge about what PE looks for and is willing to pay for high quality franchise businesses.

Ms. Miller is a recognized thought-leader in franchising and has published more than 100 articles in Franchise Times, Forbes, and Entrepreneur. She is also the author of Big Money in Franchising, Scaling Your Enterprise in the Era of Private Equity. The book provides a unique look at PE’s impact on the franchise sector and franchise stakeholders. She currently serves on the board of PE-backed Elevated Ventures Group, the largest franchisee of Urban Air Adventure Parks and on the board of 4Ever Young, a unique wellness brand that recently attracted private equity investment. She also serves on the board of the International Franchise Association’s certification program (CFE), promoting franchising best practices and regulatory compliance. As a former multi-unit franchisee herself, she brings a franchisee’s perspective to every engagement.

LinkedIn: https://www.linkedin.com/in/milleralicia/

Website: www.emergentgrowthadvisors.com

Big Money in Franchising: https://www.amazon.com/dp/1773272373?ref_=cm_sw_r_cp_ud_dp_YH87Z9HJGGQSZPS0H0ZE

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Private Equity + Franchising = "Big Money in Franchising" with Alicia Miller of Emergent Growth Advisors