Harvard Business Review's Kevin Evers on the Genius of Taylor Swift (SB1671)

The Stacking Benjamins Show

What Taylor Swift teaches us about strategy, long-term thinking, and building an empire.

Taylor Swift isn’t just a pop icon—she’s a master strategist. And in this episode, we unpack exactly how she built a cultural and financial empire with smart moves that offer powerful lessons for any Stacker.

Joe Saul-Sehy sits down with Kevin Evers of Harvard Business Review Press to explore:

• How Taylor’s early partnerships set her on a path most artists never get to walk
• Why a clear vision—and the discipline to stick to it—can be a superpower
• How she turned frustration into creative fuel and conflict into leverage
• The surprising role MySpace and radio tours played in her initial success
• And what her story teaches us about marketing, risk-taking, and ownership

But the show doesn’t stop there. Joe and OG also dive into:

• Grant Cardone’s 401(k) comments and whether his hot takes hold up
• The risks and rewards of real estate
• What crypto storage, insurance, and documentation mean for your financial safety net

Plus, Mom’s neighbor Doug jumps in with a tax-themed trivia challenge—and a few surprising family stories to bring it all back home.

Whether you’re a Swiftie, a strategist, or someone just trying to make smarter money moves, this episode delivers sharp takeaways and fresh perspectives.

FULL SHOW NOTES: https://stackingbenjamins.com/all-about-taylor-swift-business-genius-1671

Deeper dives with curated links, topics, and discussions are in our newsletter, The 201, available at https://www.stackingbenjamins.com/201

Enjoy!

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