Andrew Bloch: Lord Sugar's PR advisor and Mr Black Book himself on entrepreneurship, developing The Apprentice and working at the agency that inspired Absolutely Fabulous

The Starting Line with Rich Leigh

Who do Lord Sugar, Steven Bartlett and the Spice Girls have in common?

The answer is Andrew Bloch, Mr Black Book himself.

Public relations is all around us - every time you open a newspaper or social media platform, the fingerprints of PR are there, building and protecting reputations.

Andrew is a PR expert. He started his career in the agency that inspired British comedy Absolutely Fabulous, and sold the agency he co-founded, Frank PR, for a life-changing sum, having worked with some of the biggest names and brands in the world.

Having been Lord Sugar’s PR advisor for more than 20 years, Andrew was instrumental in the development of the BBC’s hit business show The Apprentice in the UK.

He was also my boss for a short period of time, before I started my own PR agency, Radioactive PR.

Follow Andrew on Instagram and Twitter.

About The Starting Line Podcast

From a turbulent childhood marred by domestic violence, addiction and crime to being named the #1 most influential PR person, my journey has been anything but conventional.

At 17, I dropped out of school. At 18, I became a father for the first time, and left the chaos of my family council house, determined to rewrite my story and break the cycle so many understandably struggle to.

By 30, I was a successful agency owner with a #1 best-selling book. We were working with some of the UK’s leading brands, entrepreneurs and celebrities, building, shaping and protecting reputations, using my influence to raise more than a million pounds for sick children.

Hosted by me, Rich Leigh, The Starting Line Podcast is your weekly dose of inspiration, featuring powerful interviews with entrepreneurs, entertainers, athletes, philanthropists and more. Together, we explore the themes of curiosity, resilience, ambition, and the relentless pursuit of success, proving that your starting line doesn't define your potential.

Join me every Monday as we discuss life's challenges with positivity, perseverance and a touch of silliness.

Subscribe now on Apple, Spotify, or wherever you get your podcasts. Learn more at startinglinepod.com and follow us @startinglineshow on social platforms. Email [email protected] - with guest suggestions or just to say hello.

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