#200 - Buyer Spotlight: The FruitGuys with Erik Muller and Daria Jackson

The Startup CPG Podcast

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Erik Muller and Daria Jackson of The FruitGuys, a purpose-driven company providing fresh fruit and clean-label snacks to offices, schools, and organizations across the country.

Erik shares insights from FruitGuys’ 27-year journey, highlighting its mission to nourish communities, support sustainable agriculture, and create meaningful workplace experiences. Daria, the Snack Category Manager, discusses how she curates their growing CPG assortment, current trends shaping workplace snacking, and what she looks for when partnering with emerging brands.

This conversation covers everything from the evolution of office snack programs to practical advice for brands looking to break into corporate wellness spaces. You will gain valuable perspective on what it takes to build a lasting, values-driven food business—and how to get products in front of the right audiences.

Don't miss this episode–tune in now!

Listen in as they share about:

• The FruitGuys Overview
• Company Mission and Values
• Business Scope and Operations
• Product Strategy & CPG Snack Program
• Customer Use Cases
• Trends & Buyer Insights
• How to Work with Fruit Guys
• Opportunities for Brands

Episode Links:
LinkedIn: https://www.linkedin.com/company/the-fruitguys/posts/?feedView=all

LinkedIn: https://www.linkedin.com/in/herrmuller/

LinkedIn: https://www.linkedin.com/in/daria-jackson-44360a136/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics