Go From Idea → 10,000 Users With This Simple Strategy

The Startup Ideas Podcast

Join me as I chat with Sherry Jiang to discuss her journey creating Peek, an AI-native personal finance app. She explains her development process from rapid prototyping to user testing, and how building in public on social media drove significant user acquisition. The conversation highlights how AI can be leveraged not just within products but also for marketing and content creation.

Timestamps:

• 00:00 - Intro
• 03:58 - Behavioral science principles applied to app design
• 06:13 - AI Chat/Peek for X
• 12:05 - User Testing/Feedback
• 14:00 - Building/Launching App
• 23:04 - Building in Public
• 24:42 - Format for posts
• 35:14 - Content Buckets
• 38:47 - Making Meme's with ChatGPT
• 47:33 - Final Thoughts

Key Points:

• Sherry Jiang shares how she built Peek, an AI-powered personal finance app that uses behavioral science principles to improve user engagement
• The app was developed through "vibe coding" a prototype in just three hours, followed by user testing with a "rule of six" methodology
• Building in public on Twitter/X was crucial to Peek's growth, helping it gain thousands of users within a month
• AI tools (Claude, Gemini) were used both for app development and marketing content creation

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BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

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FIND SHERRY ON SOCIAL
Peek Money: https://peek.money
X/Twitter: https://x.com/SherryYanJiang