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How to make internet money

 
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Manage episode 489542166 series 3009205
Content provided by Greg Isenberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Isenberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Join me as I chat with Jonathan Courtney to discuss the mechanics of a successful sales funnel. He explains how funnels work to transform cold prospects into customers by warming them up through a strategic sequence of offers. The conversation covers both self-liquidating funnels (where initial purchases cover ad costs) and webinar funnels, with practical advice on implementation for different business models.

Timestamps:

00:00 - Intro
01:01 - Why Funnels matter
02:26 - Demo of Facebook Ad Library to find competitors' funnels
04:00 - Walkthrough of the actual funnel pages and sales process
20:35 - Discussion of webinar funnels for software products

Key Points:

• Jonathan shares details of a self-liquidating funnel that generated $180,000 upfront and approximately $300,000 on the backend in just two weeks
• The funnel structure includes a low-cost entry product ($6.99 book) with strategic upsells that qualify potential customers for sales calls
• Jonathan explains how to reverse-engineer funnels by identifying customer transformation goals and creating irresistible offers
• Live webinar funnels are presented as an effective strategy for selling software products without requiring heavy discounting

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com

  continue reading

235 episodes

Artwork

How to make internet money

The Startup Ideas Podcast

98 subscribers

published

iconShare
 
Manage episode 489542166 series 3009205
Content provided by Greg Isenberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Isenberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Join me as I chat with Jonathan Courtney to discuss the mechanics of a successful sales funnel. He explains how funnels work to transform cold prospects into customers by warming them up through a strategic sequence of offers. The conversation covers both self-liquidating funnels (where initial purchases cover ad costs) and webinar funnels, with practical advice on implementation for different business models.

Timestamps:

00:00 - Intro
01:01 - Why Funnels matter
02:26 - Demo of Facebook Ad Library to find competitors' funnels
04:00 - Walkthrough of the actual funnel pages and sales process
20:35 - Discussion of webinar funnels for software products

Key Points:

• Jonathan shares details of a self-liquidating funnel that generated $180,000 upfront and approximately $300,000 on the backend in just two weeks
• The funnel structure includes a low-cost entry product ($6.99 book) with strategic upsells that qualify potential customers for sales calls
• Jonathan explains how to reverse-engineer funnels by identifying customer transformation goals and creating irresistible offers
• Live webinar funnels are presented as an effective strategy for selling software products without requiring heavy discounting

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com

  continue reading

235 episodes

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