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414: Creating Solutions for Problems in Retail Media Advertising with AdFury.ai
Manage episode 479513320 series 1619017
Content provided by Startup Junkie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup Junkie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Summary
In this engaging episode of Startup Junkies, hosts Caleb Talley and Daniel Koonce sit down with Eric Howerton, serial entrepreneur, co-founder of White Spider, and currently the co-founder of AdFury.ai. The conversation dives into Eric’s journey as an entrepreneur, his approach to solving niche problems in the retail media and advertising space, and the importance of relentless purpose over simple profit-seeking.
Eric introduces AdFury.ai, a new SaaS platform that leverages artificial intelligence to automate the creation of highly relevant display and video ads for retailers and agencies. He explains how, while sponsored search advertising is well established, display and video ad creation remains painfully manual, limiting its reach and effectiveness. AdFury automates the process, allowing agencies and brands to quickly scale and personalize creative assets based on keywords, thus increasing efficiency and relevancy for both advertisers and end customers.
The episode goes beyond technical discussion, with Eric sharing hard-earned wisdom about what it takes to succeed as a founder. He emphasizes emotional intelligence, resilience, and having a clear sense of purpose, warning that entrepreneurship isn’t for the faint of heart or those simply chasing a lifestyle or wealth. Instead, it’s about being deeply committed to solving real problems and being prepared to persevere through inevitable adversity. Eric’s candid reflections and practical advice make this episode a meaningful listen for anyone considering, or currently navigating the entrepreneurial path. Listen now!
Show Notes
(00:00) Introduction
(04:22) AI-Driven Ad Creation Software
(12:35) Optimizing Ad Spend Efficiency
(17:00) E-commerce Content Optimization
(20:02) Adapting Quickly to AI Advances
(26:13) Motivation for Entrepreneurs
(29:24) Prioritizing Family Time Over Work
(31:26) The Risks of Promoting Entrepreneurship
(38:05) Unlearning Societal Expectations
(44:22) Ignorance, Missteps, and Self-Reliance
(48:55) Subconscious Intuition in Entrepreneurship
(49:32) Trusting Optimism Amid Uncertainty
(50:21) Closing Thoughts
Links
448 episodes
Share
Manage episode 479513320 series 1619017
Content provided by Startup Junkie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup Junkie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Summary
In this engaging episode of Startup Junkies, hosts Caleb Talley and Daniel Koonce sit down with Eric Howerton, serial entrepreneur, co-founder of White Spider, and currently the co-founder of AdFury.ai. The conversation dives into Eric’s journey as an entrepreneur, his approach to solving niche problems in the retail media and advertising space, and the importance of relentless purpose over simple profit-seeking.
Eric introduces AdFury.ai, a new SaaS platform that leverages artificial intelligence to automate the creation of highly relevant display and video ads for retailers and agencies. He explains how, while sponsored search advertising is well established, display and video ad creation remains painfully manual, limiting its reach and effectiveness. AdFury automates the process, allowing agencies and brands to quickly scale and personalize creative assets based on keywords, thus increasing efficiency and relevancy for both advertisers and end customers.
The episode goes beyond technical discussion, with Eric sharing hard-earned wisdom about what it takes to succeed as a founder. He emphasizes emotional intelligence, resilience, and having a clear sense of purpose, warning that entrepreneurship isn’t for the faint of heart or those simply chasing a lifestyle or wealth. Instead, it’s about being deeply committed to solving real problems and being prepared to persevere through inevitable adversity. Eric’s candid reflections and practical advice make this episode a meaningful listen for anyone considering, or currently navigating the entrepreneurial path. Listen now!
Show Notes
(00:00) Introduction
(04:22) AI-Driven Ad Creation Software
(12:35) Optimizing Ad Spend Efficiency
(17:00) E-commerce Content Optimization
(20:02) Adapting Quickly to AI Advances
(26:13) Motivation for Entrepreneurs
(29:24) Prioritizing Family Time Over Work
(31:26) The Risks of Promoting Entrepreneurship
(38:05) Unlearning Societal Expectations
(44:22) Ignorance, Missteps, and Self-Reliance
(48:55) Subconscious Intuition in Entrepreneurship
(49:32) Trusting Optimism Amid Uncertainty
(50:21) Closing Thoughts
Links
448 episodes
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Similar to The Startup Junkies Podcast
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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