Kizik - How a Simple Innovation Disrupted a $400B Market

The Story of a Brand

Few brands impress me the way Kizik has when it comes to everyday innovation that people can use in their daily lives.

In this episode, I sit down with Elizabeth Drori, the Chief Marketing Officer leading the charge at Kizik, the brand redefining how we think about footwear. These aren’t just shoes; they’re hands-free, high-tech, and built for real life.

Whether you’re a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, Kizik is changing the game. And yes, I’ve worn the same pair for four years — that’s how good they are.

Elizabeth shares the evolution of Kizik — from early tech innovation to a growing global brand — and how they’re making shoes that are stylish, comfortable, and built to move with you. We dive into marketing strategy, inclusive design, and why hands-free isn’t just a feature, it’s the future.

Here are just a few highlights:

* How Kizik is disrupting the footwear industry with hands-free technology

* Why their “no-sacrifice” approach balances performance, comfort, and design

* Scaling from DTC to retail with stores, Amazon, and international launches

* The role of inclusivity and lifestyle in their expanding product line

* Marketing to parents, athletes, older adults, and everyone in between

Join me, Ramon Vela, in listening to the episode and discovering why hands-free might be the only way forward regarding shoes.

For more on Kizik, visit: https://kizik.com/

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