SET ACTIVE - Bootstrapped and Bold

The Story of a Brand

In this episode, I sit down with Lindsey Carter, the Founder and CEO of SET ACTIVE, a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling.

Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection. Her story is one of resilience, vision, and redefining what it means to be “active.”

What I love about this conversation is how candid Lindsey is about the emotional ups and downs of entrepreneurship—what it truly takes to persevere when everything feels uncertain.

We explore the magic of creating products that resonate on an emotional level, how community drives every decision, and what it’s like to grow a company without paid ads, outside investment, or compromise.

Here are some key takeaways from the episode:

* How Lindsey bootstrapped a brand that’s done millions in sales with zero paid media

* The power of building for the “everyday girl” who just wants to feel confident and comfortable

* Why community isn’t just a buzzword—it’s the foundation of everything SET ACTIVE does

* The real-life challenges of being a solo founder—and how Lindsey reframes hard days

* What’s next for the brand: new fabrics, potential men’s drops, and continued innovation

Join me, Ramon Vela, as I listen to how Lindsey Carter is rewriting the rules of modern activewear—one intentional, community-led decision at a time. Whether you’re a founder, fashion lover, or someone seeking inspiration, this story will move you.

For more on SET ACTIVE, visit: https://setactive.co/

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Today’s Sponsors:

Color More Lines: https://www.colormorelines.com/get-started

Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.