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Colin Mitchell on the Virtues of understanding your audience

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Manage episode 319858969 series 3295423
Content provided by Adam Pierno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Pierno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Colin Mitchell has come from a traditional planning background at BMP and other shops famous for planning and creative, along with a stop at McDonald's before his current role at Virtue, the agency powered by Vice. Adam and Colin discuss how that planning education from the pre-digital era has informed the powerful work they're doing now to tap into culture and sub-culture trends.

You can learn more about Virtue here: https://www.virtueworldwide.com/.

The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.

  continue reading

96 episodes

Artwork
iconShare
 
Manage episode 319858969 series 3295423
Content provided by Adam Pierno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Pierno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Colin Mitchell has come from a traditional planning background at BMP and other shops famous for planning and creative, along with a stop at McDonald's before his current role at Virtue, the agency powered by Vice. Adam and Colin discuss how that planning education from the pre-digital era has informed the powerful work they're doing now to tap into culture and sub-culture trends.

You can learn more about Virtue here: https://www.virtueworldwide.com/.

The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.

  continue reading

96 episodes

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