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Understanding aspiration with Nadia Tuma-Weldon

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Manage episode 315725404 series 3295423
Content provided by Adam Pierno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Pierno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

I spoke with Global Luxury Practice Lead at McCann World Groupand Global Director of McCann Truth Central, Nadia Tuma-Weldon. She's spent years researching and understanding luxury consumers and brands. Nadia has a fantastic perspective on why we choose what we choose, and how aspiration for luxury serves as the ultimate distillation of aspiration that many brands can learn from. We discussed some of what's changed and some of what is the same.

Transcript is available here: http://adampierno.com/?p=1677

Want to read some fiction? I am testing a new novel, Negative Edge. You can read it for free here: https://www.wattpad.com/962487826-negative-edge-blinking-cursor

The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.

  continue reading

96 episodes

Artwork
iconShare
 
Manage episode 315725404 series 3295423
Content provided by Adam Pierno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Pierno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

I spoke with Global Luxury Practice Lead at McCann World Groupand Global Director of McCann Truth Central, Nadia Tuma-Weldon. She's spent years researching and understanding luxury consumers and brands. Nadia has a fantastic perspective on why we choose what we choose, and how aspiration for luxury serves as the ultimate distillation of aspiration that many brands can learn from. We discussed some of what's changed and some of what is the same.

Transcript is available here: http://adampierno.com/?p=1677

Want to read some fiction? I am testing a new novel, Negative Edge. You can read it for free here: https://www.wattpad.com/962487826-negative-edge-blinking-cursor

The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.

  continue reading

96 episodes

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