From June, 1962 through January, 1964, women in the city of Boston lived in fear of the infamous Strangler. Over those 19 months, he committed 13 known murders-crimes that included vicious sexual assaults and bizarre stagings of the victims' bodies. After the largest police investigation in Massachusetts history, handyman Albert DeSalvo confessed and went to prison. Despite DeSalvo's full confession and imprisonment, authorities would never put him on trial for the actual murders. And more t ...
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Content provided by Adam Pierno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Pierno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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You can trust Margot Bloomstein
Manage episode 315725399 series 3295423
Content provided by Adam Pierno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Pierno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
I spoke with the author of Trustworthy, How The Smartest Brands Beat Cynicism and Bridge the Trust Gap, Margot Bloomstein about how some brands design their communication and UX around building and maintaining trust, so their customers don't feel icky. In the book, she uses a collection of great examples to make her points, and goes pretty deep on the work they did to identify the point of trust and keep improving on that front.
Links:
https://appropriateinc.com/trustworthy/
Here is a transcript of the episode: http://adampierno.com/you-can-trust-margot-bloomstein/
The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.
96 episodes
Share
Manage episode 315725399 series 3295423
Content provided by Adam Pierno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Pierno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
I spoke with the author of Trustworthy, How The Smartest Brands Beat Cynicism and Bridge the Trust Gap, Margot Bloomstein about how some brands design their communication and UX around building and maintaining trust, so their customers don't feel icky. In the book, she uses a collection of great examples to make her points, and goes pretty deep on the work they did to identify the point of trust and keep improving on that front.
Links:
https://appropriateinc.com/trustworthy/
Here is a transcript of the episode: http://adampierno.com/you-can-trust-margot-bloomstein/
The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.
96 episodes
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Similar to The Strategy Inside Everything
From June, 1962 through January, 1964, women in the city of Boston lived in fear of the infamous Strangler. Over those 19 months, he committed 13 known murders-crimes that included vicious sexual assaults and bizarre stagings of the victims' bodies. After the largest police investigation in Massachusetts history, handyman Albert DeSalvo confessed and went to prison. Despite DeSalvo's full confession and imprisonment, authorities would never put him on trial for the actual murders. And more t ...
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Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity and underscore California's reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes premiere Wednesdays, with broadcasts o ...
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