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Episode 19 Return on Investment: Measurement and metrics
Manage episode 366824615 series 3423662
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With campaign plans now in full swing for 2021, we're turning our attention to the all important, yet often overlooked topic of return on investment and measurement. Budgets are being squeezed across the board, and showing the value of our campaigns has never been more important.
Andrew is joined over Zoom by A+P London's Dan Whitney and Gina Mossey to discuss the biggest challenges when it comes to demonstrating the value of campaigns. Join us as we take a look at the past, present, and future of communications measurement.
Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
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