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Episode 23 Digital Advertising: What's hot and what's not
Manage episode 366824611 series 3423662
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Digital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up.
This episode we dive deep into the world of digital advertising and how to get the most from your budgets. From the impact of streaming services to the emergence of new social media platforms, we explore the key trends for the year ahead - as well as which outdated tactics you really need to ditch.
Andrew is joined by A+P London's Dan Whitney and Jess Docherty to discuss how brands can exceed their digital advertising goals this year.
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