Publish video posts directly in the Substack app

The Substack Podcast

Starting today, writers and creators can publish video posts directly from the Substack app, making it easier than ever to share videos, connect with subscribers, and earn money—all from the palm of your hand.

Since launching the Substack app, we've prioritized making it a seamless tool for creators. First we introduced mobile text publishing, allowing writers to share their work from anywhere. Now, we're making it possible for video creators to publish directly in the app, opening up new ways to connect with subscribers.

Previously, creators could share video posts only on desktop, limiting their ability to publish on the go. This update marks the first time they can upload, publish, and monetize video directly from their phones. Each video post reaches subscribers instantly through email, app notifications, or both, ensuring a direct connection with their audience.

Here's how it works:

* Tap the + icon to create a new post

* Select Video and choose a file from your gallery (supports files up to 20GB)

* Add a title and description

* Choose whether to notify subscribers and paywall the post

* Click Publish

The power of video on Substack comes from the subscription model. Not only does every post reach subscribers directly, but creators can easily share their work across the Substack network, expanding their reach and finding new potential subscribers. With millions of weekly active users and 1 million posts discovered daily, the Substack app has become the leading driver of subscriber and revenue growth for publishers building sustainable, independent businesses.

Political analyst Aaron Parnas had early access to the feature and has seen its impact firsthand. “The ability to publish directly from my phone has transformed how I share breaking news and analysis with my subscribers,” says Parnas. “I can now reach my audience instantly, wherever I am.” Aaron recently won Substack’s TikTok Liberation Prize, awarded for showcasing the power of the Substack model and inspiring video creators make the leap. He’s leaned heavily into video and has built a thriving community of loyal subscribers that supports his work directly.

This is just the first iteration of in-app video publishing. We're already exploring features that will make video on Substack even more powerful, including trimming and editing tools, free preview options, enhanced analytics, and improved playback controls.

Learn more: How to publish a post from the Substack app

We're committed to making it easier for creators to share their work in whatever format they choose. While there's still work to be done, this update marks an important step toward that goal. Try publishing a video post in the app today, and let us know what you think in the comments.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com