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29: Account-based marketing | Fredrik Selander CMO at SuperOffice
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Account-based marketing is a focused approach to B2B marketing in which the marketing and sales teams work together to target best-fit accounts and turn them into customers. In this episode, our host Hans Chr. Grønsleth talks with SuperOffice CMO Fredrik Selander about what ABM is and how you can get started with using this tactic to grow your business.
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