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S3 E6: [ENG] Increase customer loyalty with the Net Promoter System. HC and Maik Smolen.
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What is the S in NPS? Do not focus on the score, but make sure you put in place a system. That's what creates a culture of listening to customer feedback, trying to understand the issues, act on it by closing-the-loop by your front-line employees. In this episode of the SuperOffice podcast, the roles are turned a bit around. Our host, Hans Chr. Gronsleth is the program manager for SuperOffice' own Net Promoter System. In our studio, he shares some of his experiences with our German Marketing manager Maik Smolen. If you are thinking about putting customer feedback into action to improve customer loyalty, you will find some good hints here. Maik is actually preparing for their "Digital Voche" in November. His passion lies in marketing and how Promoters can be part of any company's growth strategy. Building a culture of empathy as we move along. Enjoy the episode. Thanks for sharing. If you have comments or ideas for topics or guests, just send an email to [email protected].
Check out these resources on NPS:
Net Promoter Score: 5-Step Process to Grow NPS by 22 points!
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