))
Keeping ‘Made in the USA’ Alive: Sustainable Fashion Insights from Youer’s CEO
Manage episode 468411776 series 3563946
Content provided by Amy Auble. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Auble or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to another episode of the Sustainable Business Spotlight! I’m excited to be joined by Mallory Ottariano, the founder and CEO of Youer, a sustainable clothing brand that’s been empowering women with eco-conscious fashion since 2012. What began with just a $100 sewing machine has now blossomed into a beloved brand that champions sustainability in every stitch. Known for its women-led team, domestic manufacturing, and commitment to using responsible materials, Youer is raising the bar in the fashion industry. In this episode, Mallory shares the inspiring journey behind Youer, the challenges of being a USA-based manufacturer, and the heart-driven mission that fuels the brand's success.
In this episode you will hear:
- 1:30 – The accidental beginning of Youer and how it all started.
- 4:45 – Navigating business challenges and the journey of manufacturing in the USA.
- 13:15 – The impact of new tariffs on local businesses.
- 17:35 – Why Mallory chooses to release new products monthly and the strategy behind it.
- 20:25 – Pricing and marketing strategies that shape consumer behavior.
- 23:57 – Mallory’s top advice for shopping sustainably.
I hope this episode leaves you feeling encouraged and inspired by the incredible work being done at Youer! If you enjoyed the conversation, don't forget to rate, share, and leave your thoughts—we'd love to hear from you. Thanks so much for tuning in!
Mallory's Links:
Your Website: Youer
Youer Instagram: Youer ®️
Amy's Links:
• Website
• Alpine Start Media's Instagram
• LinkedIn
• Jelt's Instagram
30 episodes
Share
