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53: How Digital Products Transformed Her Online Business with Tammy Overhoff
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Tammy Overhoff, a seasoned food blogger and digital product expert, began her journey in 2011 with the Organize Yourself Skinny blog. Since then, she has empowered busy women with the tools and knowledge to lead healthier lives through eBooks, digital guides, and courses. In 2023, she expanded her business by creating Reset & Flourish, a brand that includes the Reset & Flourish Shop for digital products and the Reset & Flourish Planner, a meal prep and freezer prep membership site. Despite numerous Google algorithm updates and other social media shifts, her food blog remains successful, thanks to her focus on digital products.
From humble beginnings selling on eBay to launching in-demand digital products, Tammy shares her journey in the online business world, emphasizing the power of digital solutions for business growth. She discusses the significance of email marketing, the importance of focusing on one niche and one solution to a problem, the impact of nurturing email funnels, and the effectiveness of strategic Facebook ads. Tammy's story highlights the value of adapting to change, trying out new ideas, and honing in on what truly resonates with your audience.
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Key Takeaways:
- (02:50) Tammy’s background and the evolution of her business
- (05:10) Scrappy eBooks; teaching other to sell on eBay
- (12:10) Cultivating an email list to nurture leads
- (15:00) How repurposing older content can generate sales
- (19:45) How a Google algorithm update changed everything
- (23:50) Creating products based on audience feedback
- (28:30) Using sales funnels to nurture email subscribers
- (36:25) Focusing on one niche, one person, one solution
Listen to Episode 18: Learn the Power of Facebook Ads with Beth Anne Schwamberger
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