TCP084: "AI Does Not Exist" with Brandon McRill, CEO of 5Out

The Tech Chef, Restaurant, Hospitality and Hotel Technology Business Podcast

Skip Kimpel welcomes Brandon McRrill, co-founder and CEO of 5Out, to delve into the transformative role of machine learning (ML) in the hospitality industry. As the conversation unfolds, McRrill shares his extensive background in the restaurant sector, which began at the tender age of 15. His journey through various prestigious establishments laid the groundwork for his current endeavor, where he aims to harness data to enhance operational efficiency in restaurants. A key theme of the discussion is the common misconception that artificial intelligence (AI) is synonymous with machine learning. McRrill argues that true AI, as depicted in films, does not yet exist in practical applications. Instead, what we see today is sophisticated programming that utilizes vast datasets to automate and simplify processes, ultimately benefiting restaurant operations.

The dialogue shifts to practical applications of ML within the restaurant space. McRrill emphasizes the importance of predictive analytics in optimizing staffing, menu design, and inventory management. By leveraging data, restaurants can make informed decisions that not only improve profitability but also enhance the customer experience. Kimpel and McRrill dissect the challenges of integrating ML into existing systems, highlighting the need for user-friendly interfaces that allow operators to easily access and implement insights without getting bogged down in technical complexities. As they explore the future of hospitality technology, they stress the importance of delivering actionable outcomes rather than just insights, setting the stage for a new era of efficiency in the industry.

Takeaways:

• The podcast explores the misconceptions surrounding AI and emphasizes that true AI does not yet exist as commonly portrayed.
• Brandon McRrill highlights the importance of machine learning as advanced programming, not independent thinking.
• Restaurants can leverage machine learning to optimize operations and enhance customer experiences through automation.
• The discussion includes the challenges of integrating machine learning into existing software platforms in the hospitality industry.
• Listeners are encouraged to evaluate AI solutions by focusing on the deliverables rather than the technical jargon.
• Brandon emphasizes the need for simplicity in technology to ensure that restaurant operators can easily implement and benefit from it.

Links Referenced in This Episode:

• gainadvisors.com
• bootcamp.magicgate.com
• magicgate.com
• skipkimpel.com

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