))
104 | Award-winning channel marketing: Lenovo's partner-first strategy
Manage episode 385090428 series 3408548
Content provided by Twogether. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Twogether or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Have a great point of view to add? Send us a text with your thoughts!
This podcast delves into the case study for “Broaden Your Horizons”, silver winner of ‘Best Channel Marketing Initiative’ at the B2B Marketing Awards 2023.
We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really differentiated this campaign to make it special.
148 episodes
Share
