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138 | Driving B2B impact through smarter signals and stronger teams
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Signals over leads. Talent over tech. Confidence over conformity.
Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast.
With insights sharpened by her shift from tech giant advisory roles to hands-on enterprise transformation. Therese and Jon explore how the B2B buyer journey is changing, why signals matter more than leads, and how AI needs more than just adoption—it demands culture, process, and talent alignment.
If you're wrestling with digital transformation or evolving your go-to-market in an AI-driven world, this episode is essential listening.
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