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144 | The secret to navigating marketing complexity
Manage episode 494715509 series 3408548
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Leading with curiosity.
The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dext, and Visa, Luis shares how a mindset of continuous learning, risk-taking, and curiosity has shaped his approach to leadership. He reflects on navigating marketing complexity, product and partner alignment.
Luis shares how accountant partners aren’t just a route to market—they’re customers too—and why enabling them through relevance, not just reach, is critical.
A must-listen for leaders facing disruption and seeking clarity in an evolving landscape.
150 episodes
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