The Testing Show: The QA Summit Pre-Game Show

The Testing Show

#Antonio Pomare #QualiTest Group #Programming #Tech #Software Development

36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

4 years ago 30:27

MP3•Episode home

It's been quite some time since we have been able to attend in-person conferences. For a brief window, vaccination rates and easing of travel restrictions allowed Matthew Heusser and Michael Larsen to attend the Xpanxion sponsored "QA Summit 2021", held in South Jordan, Utah, at the end of July, 2021. As part of the speaking group at the conference, Matt and Michael met up with Gwen Iarussi and Rachel Kibler to discuss their talks and the conference in general.

147 episodes

The Testing Show

The Testing Show: The QA Summit Pre-Game Show

The Testing Show

105 subscribers

published 4 years ago

MP3•Episode home

147 episodes

#Antonio Pomare #QualiTest Group #Programming #Tech #Software Development

All episodes

The Testing Show

1
Synthetic Data in Testing 33:47

9 weeks ago33:47

33:47

In this episode, Matthew Heusser and Michael Larsen welcome Pat Rinaldo and Naresh Kumar Nunna to discuss the importance of synthetic test data for organizations that handle large amounts of customer data and cannot use real data due to privacy concerns. Ally Bank, working with Qualitest, has successfully leveraged synthetic data to enable faster innovation and testing for its automotive and insurance applications. Pat and Naresh discuss ways that they have been able to generate diverse and representative test data to cover a wide range of scenarios, provide significant improvements in test coverage, regression testing speed, and reduction in defects escaping to production, to allow teams to focus on innovation rather than data management and compliance.…

The Testing Show

1
Women In Testing, Part 2 31:55

10 weeks ago31:55

31:55

For the second part of our Women in Testing podcast Matthew Heusser and Michael Larsen welcome guest moderator Gwen Iarussi and guests Alexis Bell, Sangeetha Gururaj, and Lihi Segev to discuss the challenges faced by women leaders, and strategies for overcoming bias and creating opportunities for diverse talent, including stepping outside of their comfort zones and giving people a chance, microaggressions that women leaders face, and approaches for addressing them, as well as ways to make the first or next move in a dynamic and changing environment.…

The Testing Show

1
Women In Testing, Part 1 25:06

12 weeks ago25:06

25:06

For this Episode, we welcome guest moderator Gwen Iarussi for an International take on women in testing roles from the front lines to senior management. Gwen hosts Alexis Bell, Sangeetha Gururaj, and Lihi Seghev to discuss their individual paths to success, the importance of sponsorship, mentorship, and advocating for oneself, strategies for overcoming bias and creating opportunities for diverse talent.…

The Testing Show

1
Test Coaching 27:55

21 weeks ago27:55

27:55

Test Coaching requires understanding team dynamics, building trust, and providing tailored coaching to help testers improve their skills and address perception issues. Mike Talks joins Matthew Heusser and Michael Larsen to discuss ways to assess team strengths, weaknesses, and ways of working. They focus on building rapport and a feedback culture to encourage open communication, as well as avoiding a one-size-fits-all approach to providing individualized coaching to best help them succeed.…

The Testing Show

1
Sap For Utilities 2024 Reflections 19:48

38 weeks ago19:48

19:48

Qualitest recently participated in the SAP for Utilities conference in Florida and we have several key players who part of the proceedings. Matt Heusser and Michael Larsen welcome Qualitest and Tricentis regulars Rick Lesley, Ryan Williams, Kevin Flynn, and Jeff Fillegar to talk about utilities moving their SAP systems to the cloud, major digital transformation efforts with aggressive deadlines, and the need to ensure quality and minimize disruption to users and providers alike.…

The Testing Show

1
Testing in the News: CrowdStrike and lessons for Testers 33:45

47 weeks ago33:45

33:45

CrowdStrike showed the world that problems can be found in unexpected places and can manifest in ways never intended with devastating results. While there is much pontificating about the root cause and how it happened, the point is "it happened". The popular joke of "Maybe they should have tested more" will invariably be said but what specifically does that mean? Testing Show hosts Matthew Heusser and Michael Larsen welcome 1-800-CONTACTS Software Test Engineer Rachel Kibler and Qualitest CTO Vikul Gupta to discuss the various findings and speculations related to the Crowdstrike issue. We then delve into ways that testers can learn from and be better prepared for situations like this going forward, as well as leveraging next-generation technology like Generative AI to assist in the process.…

The Testing Show

1
Let's Get Continuous 36:10

1 year ago36:10

36:10

CI/CD is a topic that comes up a lot and many organizations profess to doing it. Are they really doing it effectively? That was the question we had in mind and to that end, Nikolay Advolodkin, staff developer advocate at Sauce Labs, joined us to talk about implementing automated software testing and improving testing practices, specifically around the CI/CD processes.…

The Testing Show

1
What's new in SAP testing? 37:15

1 year ago37:15

37:15

SAP testing has its own world in the testing ecosphere. It's a huge component (or set of components) and yet there may be many who know little about it and those who are familiar may only be scratching the surface with what is happening. Daniel Do Valle, Bill Hayden, and Kenneth Small join Matt and Michael to discuss all things SAP, including AI, the future of tooling, and how to get the most out of testing SAP implementations.…

The Testing Show

1
Testing with Generative AI 32:08

1 year ago32:08

32:08

In this episode of The Testing Show, Matt and Michael welcome Alisha Mittal, Vice President at the Everest Group, and Vikul Gupta, CTO for Qualitest North America, about the role of generative AI in testing. We look at the current state of the market and the challenges enterprises face in adopting generative AI, and how generative AI can enhance testing efforts and improve test collateral creation.…

The Testing Show

1
Cognitive Biases In Testing 39:01

1 year ago39:01

39:01

In this episode of The Testing Show, Michael Larsen interviews Señor Performo, Leandro Melendez, about cognitive biases and how they can affect testing. They discuss various biases such as confirmation bias, the halo effect, the sunk cost fallacy, and more. We like to think that we are immune to cognitive biases and logical fallacies because we testers prize critical thinking but as Leandro points out, you would be wrong, we are as prone to them as anyone else.…

The Testing Show

1
Developing and Testing Mobile Apps With Global Teams 44:12

2 years ago44:12

44:12

Making the move to mobile-first application development is creating interesting challenges for co-located global teams. To this end, Matthew Heusser and Michael Larsen invited Mav Turner, the CTO of Tricentis, and Smita Mishra, CEO of Fandoro, to discuss the importance of user experience, security, and the need for optimized and secure code for mobile apps. They also highlight the challenges of working with distributed global teams and provide tips for effective collaboration, such as being aware of time zones and cultural differences.…

The Testing Show

1
Digital Transformation in Credit Unions 27:57

2 years ago27:57

27:57

In this episode of The Testing Show, Matthew Heusser and Michael Larsen welcome Dmitriy Melnik from BCU, Sri Aravamudan from Qualitest, and Mike Mokrzycki to talk about the importance of automation and cloud technology in reducing costs and improving scalability. They also highlight the differences between commercial banks and credit unions in terms of resources and investment in technology and the importance of staying relevant and providing a high-quality member experience.…

The Testing Show

1
Working Asynchronously 36:21

2 years ago36:21

36:21

In a time where remote work is much more normal, there is a give and take between what work can be done simultaneously and in tandem with others versus what needs to be accomplished with focused efforts on an individual basis. Caitlin Klink joins Matthew Heusser for this episode to discuss the benefits and advantages of gearing towards more asynchronous work and how enabling teams to leverage asynchronous work can help with productivity gains and better products for everyone.…

The Testing Show

1
Testing For Utilities 38:37

2 years ago38:37

38:37

The world of Utilities is undergoing a massive shift and has been doing so for the better part of a decade. With the advent of new renewable technologies and solar at home, individuals are not only power consumers but are often producers. To this end, Matthew Heusser and Michael Larsen welcome Wayne Tofteroo, Ronald Teteroo, and Scott Swanigan to discuss the changing landscape of utilities and how testing in and around them is full of unique and interesting challenges.…

The Testing Show

1
Live From Agile and Beyond 39:20

2 years ago39:20