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Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo
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Are you looking for a Third Growth Option ℠ ?
In this episode, sales and marketing expert Lisa DiCostanzo breaks down the transformation of the retail landscape, especially in the gift and home decor sectors, into a complex, multi-channel experience. Key insights include:
- Omni-Channel Strategy: Retailers are merging online platforms with in-person events like trade shows to create seamless shopping experiences. Vendors can support this by turning their websites into powerful resources that help sales teams become trusted partners for retailers.
- Digital Shift in Customer Service: With traditional customer service evolving digitally, Lisa shares how this change impacts buyer-seller relationships and how companies can successfully blend online and personal interactions.
- Leadership Through Change: Guiding teams through nearly two decades of industry shifts, Lisa emphasizes the importance of leadership in adapting to meet new customer expectations.
- Pandemic-Driven Innovation: COVID-19 spurred independent retailers to adopt new sales approaches, ultimately creating benefits for both retailers and consumers.
Tune in to learn how to stay adaptable and competitive in today’s ever-evolving retail environment.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Chapters
1. Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo (00:00:00)
2. Navigating Multi-Channel Retail in Today's Market (00:00:01)
3. Embracing Change in Retail Industry (00:16:46)
166 episodes
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