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Entrepreneur’s Brand: Being the Mac Man, LI Coach, Content Strategist
Manage episode 313872603 series 2801738
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Are you looking for a Third Growth Option ℠ ?
If a bear roars in the woods and nobody hears him, did it really happen? Brian Burke the Mac Man shares his thoughts on personal branding, his entrepreneurial journey from a dorm room business to running a 20+ employee company that has purchased over $45,000,000 in used Apple equipment, and how he helps others with content strategy, creating a post with over 13,000 likes, SEO, and more.
1:12 – personal branding “helps others to help us, helps us to find clients… if you have the same title as everyone else, no one cares… you have to have a unique name/title.”
5:17 – on a social media post that created engagement with over 13,000 likes “LI is a social network… if you are trying to sell… people gravitate away… things that are uplifting tend to do well on LI, things around kindness and inspiration.”
13:12 – on personal brand “the combination of ‘be yourself’, find whatever ‘makes you, you’ and then own it… and be consistent!”
17:21 – “The #1 thing for SEO is having really good content… you want Google to send people right to that page (your content) and then have the call to action on there… to take people to the next stage in the process.”
20:04 – “creating valuable content is a very different skill set from amplifying that correctly through SEO and social media.”
You can find Brian Burke the Mac Man on LI, and he loves connecting and helping.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
166 episodes
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